![]() My father-in-law, Ronnie, died last month at the age of 80. Worse, an ad campaign targeted at sentimental old people! But it’s based in truth. Asked if he had anything else to add, he said: “I can’t believe I stopped the Sunday Times.”Īs I write this, I realize that it sounds like a hokey ad campaign for print newspapers. He saw 57 years’ worth of Sunday mornings with the person he loved. In The New York Times, he didn’t see a stack of paper. For now, my daily Battle Creek Enquirer and two, good local weeklies help keep alive my niche in community. Maybe if my whole self gets regathered around a breakfast for one, maybe later. Spouse of 57 years passed in March and I’ve discovered reading Sunday alone without the precious, coffee-driven exchange of common enthusiasms is too dark a place for me. Really can’t afford to have it and have it lay unread. Others will seek promotional offers to the end. Some of those were folks who had multiple subscriptions and had to choose to cut back on one or more publications to help make ends meet. Respondents cited a lack of funds, often due to the Covid-19 pandemic and related income loss, as another reason for cancelling subscription. Some people canceled when promotional rates expired others were irritated that subscriptions auto-renewed or that news organizations weren’t transparent about price. 1 reason people say they cancel a subscription is money… Nearly a third of respondents - 31% - cited money as the primary reason they canceled a subscription. Here are the most-canceled outlets in our survey, with “local newspapers” (including large local newspapers like the Los Angeles Times, Boston Globe, and Chicago Tribune, as well as smaller ones) combined in one category. The New York Times accounted for nearly a quarter of all the cancellations in our survey, which probably isn’t surprising since it is also the largest newspaper in the U.S. Click here to read all of the responses grouped by outlet, and stay tuned for an upcoming story on possible solutions to some of the problems mentioned here. October 28, 2021Here’s what we found in our survey. (Make sure you read to the end of this post!) (2017 data suggests that about half of Americans pay for some kind of news, including making donations to public radio.) Only about one in five Americans pays for online news, according to the most recent data from the Reuters Institute for the Study of Journalism.) The responses we received were largely thoughtful and detailed, and in many cases it was clear that people felt bad about canceling and hadn’t made the decision lightly. Many of our respondents alluded to paying for more than one news subscription, which is not the norm. They’re more into news, and more likely to pay for it, than the average person this isn’t an “ask some guy on the street” survey. Keep in mind as you read this that Nieman Lab readers are a weird (great! but weird) bunch. So we asked our readers for their most recent cancellation stories, and received over 500 responses. It can also be surprisingly annoying to cancel news subscriptions online, often requiring an actual call to customer service. It’s not something that news organizations like sharing. Media Twitter may be full of people threatening to cancel their (for instance) New York Times subscriptions over some recent op-ed, but we wondered how many people actually went ahead with their threats to cancel news subscriptions. Nice freebie.What was the last news subscription you canceled, and why? You do need to input a mobile number, though. No need to enter your full credit card number, just the first 8 digits. This digital membership is non-transferable and cannot be combined with any other offers or promotional gifts.No credit card details or payment is required in order to redeem this gift.After 12 months the access will expire and you will be given the option to purchase a WSJ membership at the present WSJ subscription rate. The gift of WSJ membership access will last for 12 months from the point of activation.This includes WSJ text articles, audio & visual content as well as WSJ Magazine. Upon activation of this gift you will be able to access WSJ.com on your choice of mobile, tablet or desktop.To apply the promo code, please go to and apply the code and your 1 year free The Wall Street Journal subscription will be activated.Visa Signature & Visa Infinite cardholders can get a free one-year digital subscription to the Wall Street Journal.
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